This Privacy Policy describes how www.shop.safavieh.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

Order information

Examples of Personal Information collected: name, billing address, shipping address, payment information (credit card numbers, PayPal, Affirm, Google Pay, and Amazon Pay), email address, and phone number.

Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Source of collection: collected from you.

Disclosure for a business purpose: shared with Yotpo, Mailchimp, UPS, FedEx.

Customer support information

Examples of Personal Information collected: e-mails, phone numbers, names, addresses.

Purpose of collection: to provide customer support.

Source of collection: collected from you.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example: We use Google Analytics to help us understand how our customers use the Site. (You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy) You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising at any moment.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

USING PERSONAL INFORMATION

We collect personal data from you when you voluntarily submit information directly to us or via our platform. This can include information you provide when you register to use the platform, make a purchase on our Shoppe online store, create an account on our platform, set up a profile on Services and interact with other users, visit one of our retails stores, use a tablet or similar device in one of our showrooms, complete a form, provide feedback or reviews on our products or platform, enter competitions through our platform, correspond with us, purchase products from the platform, subscribe to our email lists or respond to surveys or promotions.

The categories of personal data we collect include the following:

• Contact details: Such as your name, your email address, your telephone number and addresses associated with your account.
• Profile information: Such as your contact details (as above) and other any information you share when creating a profile on Services.
• Comments and opinions: Such as, comments and opinions you share on Safavieh Limited services, when you provide feedback or reviews on our products or platform, or when you respond to our surveys, competitions and promotions.
• Messages to us or between users: Messages you send to us such as email and written correspondence and messages to other users using Safavieh Limited services.
• Payment and transaction information: Records of the products and services you purchase from us and the payment method, and credit/ debit card details, you use for the transaction.
• Your preferences: Choices you make such as notification and messaging preferences or choices about how the platform is displayed.
• Information about products you have looked at: We collect information about the products that you have looked at on the platform or in one of our showrooms, or that you have added to your basket on the platform or to your wish list on a tablet or similar device in one of our showrooms.
• Information about how you use and connect to the online service:
• We automatically collect information about how you use the platform such as the pages and links you access, the time you access the platform and duration you are on it, the platform you come to the platform from or go to after leaving the platform and selections and choices you make when using the platform.

We also automatically collect information about the computer or other electronic devices you use to connect to the platform such as details about the type of device (which can include unique device identifying numbers), its operating system, browser and applications connected to the platform through the device, your Internet service provider or mobile network, your IP address and your device’s telephone number (if it has one).

Typically, the information we collect about how you use or connect to the platform is associated with your device.

Information about your location: Other than information you choose to provide to us, we do not collect information about your precise location. Your device’s IP address may help us determine an approximate location but this will be no more precise than the city, state or country you are using your device in.

Information about the location of purchases: We will display a catalogue image of any purchase made through our platform on a searchable map as a way of showing the approximate location of the delivery address which customers give when making a purchase. We do not disclose any personal data on our map and only display our catalogue image of the purchase made by reference to the postcode of the delivery address.

Information provided by other users: Sometimes, other visitors to our platform provide your personal data. For example, other visitors may provide your personal data to us when they invite you to use the platform or through Safavieh Limited services.

Information from fraud prevention organizations: Where permitted by law, if fraudulent activity is suspected relating to your account, we may be provided with information by credit reference, fraud and crime prevention organizations.

We also automatically collect personal data indirectly from you such as information about the pages you look at on the platform or the device you connect to the platform with, or the products you add to your wish list using a tablet or similar device in one of our showrooms.

We may also collect personal data about you from Facebook via its Connect functionality: The received information includes login details and profile information such as your log-in token, user name and photo and other information from that service as permitted by you and that service.

YOUR RIGHTS IN RESPECT TO YOUR PERSONAL DATA

 You may have various rights with respect to our use of your personal data:

Marketing: You may opt-out of receiving such emails from us by contacting us at customersupport@safavieh.com or by clicking on the unsubscribe link in the emails we send to you.

Cookies: Please see our Cookies Policy for more information about your rights as regards our use of cookies.

Access, rectify, port, block, complete, delete and update: You have the right to access, rectify, block, port, complete, delete and update your personal data, and to restrict its use. You also have the right to request further information about the processing of your personal data.

Object: In certain circumstances, you also have the right to object to the processing of your personal data by us.

There are exceptions to these rights; for example, access may be refused if it would reveal personal data about another person or if we are prevented from disclosing such information by law.

We hope that we can satisfy queries you may have about the way we process your data. However, if you have unresolved concerns you also have the right to complain to the competent data protection authority.

When we ask you to supply us with your personal data we will make it clear whether the data we are asking for must be supplied so that we can provide the products and services to you, or whether the supply of any information we ask for is optional.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your personal information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

COOKIES

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

CHANGES

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at customersupport@safavieh.com.