Privacy Policy

Introduction

Safavieh (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

Please read this privacy policy carefully. By using our website, you consent to the practices described herein.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

• •Create an account or place an order
• •Subscribe to our newsletter
• •Contact our customer service
• •Participate in surveys or promotions

This information may include your name, email address, shipping and billing addresses, phone number, and payment information.

Automatically Collected Information

When you visit our website, we automatically collect certain information including your IP address, browser type, operating system, referring URLs, and browsing behavior on our site.

How We Use Your Information

We use the information we collect to:

• •Process and fulfill your orders
• •Send order confirmations and shipping updates
• •Respond to your inquiries and provide customer support
• •Send promotional communications (with your consent)
• •Improve our website and services
• •Prevent fraud and enhance security
• •Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookies through your browser settings, but disabling them may affect some website functionality.

Types of Cookies We Use

• •Essential cookies: Required for site functionality (authentication, cart, security)
• •Preference cookies: Remember your settings (accessibility preferences, display options)
• •Analytics cookies: Google Analytics cookies that help us understand how visitors use our site. They are set only with your consent.

Google Analytics

We use Google Analytics to measure site traffic and shopping activity. It loads on every visit, but until you accept analytics cookies it stores nothing on your device and sends Google only limited, cookieless signals (such as the page viewed and the type of browser) that cannot be used to recognize you across visits. Google uses these signals for aggregate measurement. If you accept, Google Analytics also sets cookies that let us understand repeat visits. We do not use Google Analytics for advertising, and Google signals and ad personalization are turned off.

When you first visit our site, a cookie consent banner lets you accept or decline non-essential cookies. You can change your choice at any time with Cookie Preferences, also linked at the bottom of every page. Declining removes any analytics cookies already set. If your browser sends a Global Privacy Control signal, we treat it as declining analytics cookies.

Information Sharing

We may share your information with:

• •Service providers who assist in our operations (shipping, payment processing, etc.)
• •Legal authorities when required by law
• •Business partners for co-branded promotions (with your consent)

We do not sell your personal information to third parties.

Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the right to:

• •Access the personal information we hold about you
• •Request correction of inaccurate information
• •Request deletion of your personal information
• •Opt-out of marketing communications

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected:

• •Account data: Retained while your account is active. Deleted within 30 days of account deletion request.
• •Order records: Retained for 7 years for tax and legal compliance.
• •Support conversations: Retained for 2 years after resolution.
• •Marketing preferences: Retained until you unsubscribe or request deletion.
• •Cookie data: Session cookies expire when you close your browser. Persistent cookies expire within 1 year.

International Data Transfers

Your information may be transferred to and processed in the United States, where our servers and service providers are located. If you are accessing our site from outside the United States, please be aware that your data may be transferred to, stored, and processed in a jurisdiction with different data protection laws than your own.

We take appropriate safeguards to ensure your personal information remains protected in accordance with this Privacy Policy, regardless of where it is processed.

Service Providers (Sub-processors)

We share personal information with the following categories of service providers to operate our business:

• •Payment processing: NMI (Network Merchants Inc.) — processes payment card transactions securely. We never store or access your full card number.
• •Cloud hosting: Amazon Web Services (AWS) — hosts our images, files, and infrastructure in the United States.
• •Application hosting: Railway — hosts our application servers in the United States.
• •Authentication: Google — provides optional Google sign-in functionality.
• •Bot protection: Google reCAPTCHA — protects forms from automated abuse.
• •Shipping and fulfillment: FedEx, UPS — validates addresses and delivers orders.

California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• •Right to know: You can request details about the personal information we have collected about you.
• •Right to delete: You can request deletion of your personal information through your account settings or by contacting us.
• •Right to opt-out of sale: We do not sell your personal information to third parties. No opt-out action is required.
• •Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at customersupport@safavieh.com or call (866) 422-9070. We will respond to verified requests within 45 days.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.

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